About

Elmer Eraña came to photography after many years in advertising and marketing, across a wide range of industries. That perspective reveals the functional side of every image: the purpose behind it and the objective it has to meet. The best result is an image that's beautiful and delivers more. His approach is holistic. Business and marketing goals are defined before the shoot and steer every decision on set. A production is an event, the rare day when talent, schedules, and budget all line up, so nothing is left to chance. Every frame and format the campaign might need is captured while everyone is in the room. He works with a small, trusted crew of stylists, hair and makeup artists, and models. Based in Calgary.